TikTok data benchmark
United States Health & Wellness TikTok creator benchmarks
Among 1,590 eligible public TikTok creator profiles in the United States tagged Health & Wellness, the median profile has 12,450 followers, 0.24% engagement, and 3,338 average views.
n=1,590 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,190 | 12,450 | 35,900 |
| Engagement rate | 0.06% | 0.24% | 1.10% |
| Average views | 592 | 3,338 | 45,986 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Spain | 52 | 14.5K | 0.73% | 43.1K |
| South Korea | 48 | 15.3K | 5.27% | 127K |
| Malaysia | 46 | 9.3K | 0.54% | 10.3K |
| United Kingdom | 42 | 10.2K | 4.74% | 35.5K |
| Philippines | 37 | 7.7K | 1.41% | 10.8K |
| Thailand | 35 | 21.9K | 1.16% | 70.6K |
| Japan | 34 | 8.1K | 5.48% | 36.7K |
| Indonesia | 33 | 11.7K | 3.45% | 45.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.