TikTok data benchmark
TikTok creator benchmarks: Thailand health & wellness
Among 35 eligible public TikTok creator profiles in Thailand tagged Health & Wellness, the median profile has 22,100 followers and 1.10% engagement. Average views are not available for this group.
n=35 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 14,700 | 22,100 | 50,550 |
| Engagement rate | 0.15% | 1.10% | 7.82% |
| Average views | Not available | Not available | Not available |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Culture & Entertainment + Travel & Tourism | 177 | 26K | 10.31% | Not available |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Beauty (alternate tag) | 172 | 57.1K | 0.68% | 27K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
Health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,470 | 19.5K | 0.11% | 2.4K |
| South Korea | 47 | 21.4K | 1.13% | Not available |
| Spain | 43 | 18.8K | 0.25% | Not available |
| United Kingdom | 35 | 18.5K | 0.89% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.