TikTok data benchmark
Thailand Health & Wellness TikTok creator benchmarks
Among 35 eligible public TikTok creator profiles in Thailand tagged Health & Wellness, the median profile has 21,900 followers, 1.16% engagement, and 70,633 average views.
n=35 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 14,250 | 21,900 | 50,550 |
| Engagement rate | 0.15% | 1.16% | 6.01% |
| Average views | 2,546 | 70,633 | 208,900 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,590 | 12.5K | 0.24% | 3.3K |
| Spain | 52 | 14.5K | 0.73% | 43.1K |
| South Korea | 48 | 15.3K | 5.27% | 127K |
| Malaysia | 46 | 9.3K | 0.54% | 10.3K |
| United Kingdom | 42 | 10.2K | 4.74% | 35.5K |
| Philippines | 37 | 7.7K | 1.41% | 10.8K |
| Japan | 34 | 8.1K | 5.48% | 36.7K |
| Indonesia | 33 | 11.7K | 3.45% | 45.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.