TikTok data benchmark
Brazil Culture & Entertainment + Idols & Fandom TikTok creator benchmarks
Among 82 eligible public TikTok creator profiles in Brazil tagged Culture & Entertainment + Idols & Fandom, the median profile has 7,290 followers, 3.56% engagement, and 7,100 average views.
n=82 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,212 | 7,290 | 23,825 |
| Engagement rate | 0.99% | 3.56% | 15.35% |
| Average views | 1,224 | 7,100 | 54,420 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Culture & Entertainment + Idols & Fandom in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 792 | 13.9K | 1.32% | 13.2K |
| South Korea | 459 | 12K | 6.81% | 39.8K |
| Japan | 396 | 11.1K | 8.92% | 33.3K |
| Thailand | 139 | 11.7K | 11.16% | 48.9K |
| Philippines | 105 | 8.2K | 6.89% | 18K |
| Indonesia | 66 | 14.6K | 4.85% | 50.6K |
| Mexico | 56 | 13.6K | 3.57% | 16.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.