TikTok data benchmark
United States Culture & Entertainment + Idols & Fandom TikTok creator benchmarks
Among 792 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Idols & Fandom, the median profile has 13,850 followers, 1.32% engagement, and 13,161 average views.
n=792 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,250 | 13,850 | 43,950 |
| Engagement rate | 0.38% | 1.32% | 5.84% |
| Average views | 1,327 | 13,161 | 129,538 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Culture & Entertainment + Idols & Fandom in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| South Korea | 459 | 12K | 6.81% | 39.8K |
| Japan | 396 | 11.1K | 8.92% | 33.3K |
| Thailand | 139 | 11.7K | 11.16% | 48.9K |
| Philippines | 105 | 8.2K | 6.89% | 18K |
| Brazil | 82 | 7.3K | 3.56% | 7.1K |
| Indonesia | 66 | 14.6K | 4.85% | 50.6K |
| Mexico | 56 | 13.6K | 3.57% | 16.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.