TikTok data benchmark
Thailand Culture & Entertainment + Idols & Fandom TikTok creator benchmarks
Among 139 eligible public TikTok creator profiles in Thailand tagged Culture & Entertainment + Idols & Fandom, the median profile has 11,700 followers, 11.16% engagement, and 48,920 average views.
n=139 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,341 | 11,700 | 40,000 |
| Engagement rate | 2.91% | 11.16% | 28.17% |
| Average views | 4,694 | 48,920 | 229,062 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Culture & Entertainment + Idols & Fandom in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 792 | 13.9K | 1.32% | 13.2K |
| South Korea | 459 | 12K | 6.81% | 39.8K |
| Japan | 396 | 11.1K | 8.92% | 33.3K |
| Philippines | 105 | 8.2K | 6.89% | 18K |
| Brazil | 82 | 7.3K | 3.56% | 7.1K |
| Indonesia | 66 | 14.6K | 4.85% | 50.6K |
| Mexico | 56 | 13.6K | 3.57% | 16.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.