TikTok data benchmark
TikTok creator benchmarks: Philippines beauty & personal care + fashion & style
Among 600 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Fashion & Style, the median profile has 17,500 followers, 0.67% engagement, and 10,291 average views.
n=600 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,622 | 17,500 | 59,275 |
| Engagement rate | 0.19% | 0.67% | 5.04% |
| Average views | 1,053 | 10,291 | 75,737 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
| Beauty & Personal Care + Home & Living | 162 | 13.5K | 0.46% | 1.6K |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
| Brazil | 370 | 16.7K | 1.31% | 9.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.