TikTok data benchmark
TikTok creator benchmarks: Japan beauty & personal care + fashion & style
Among 629 eligible public TikTok creator profiles in Japan tagged Beauty & Personal Care + Fashion & Style, the median profile has 29,200 followers, 3.46% engagement, and 39,663 average views.
n=629 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,500 | 29,200 | 85,000 |
| Engagement rate | 1.09% | 3.46% | 18.20% |
| Average views | 10,412 | 39,663 | 120,401 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Culture & Entertainment + Travel & Tourism | 202 | 23.7K | 7.14% | 47.5K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
| Culture & Entertainment + Relationships & Family | 149 | 60.6K | 12.64% | 315.8K |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
| Brazil | 370 | 16.7K | 1.31% | 9.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.