TikTok data benchmark
Indonesia Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 686 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Fashion & Style, the median profile has 5,412 followers, 1.56% engagement, and 7,384 average views.
n=686 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,602 | 5,412 | 20,475 |
| Engagement rate | 0.49% | 1.56% | 6.43% |
| Average views | 672 | 7,384 | 69,409 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
| Fashion & Style | 197 | 6.9K | 2.32% | 10.6K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
| Brazil | 531 | 6.2K | 2.59% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.