TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + fashion & style by country
Across 25,330 eligible public TikTok creator profiles tagged Beauty & Personal Care + Fashion & Style, the median profile has 19,800 followers, 0.59% engagement, and 4,213 average views.
n=25,330 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,200 | 19,800 | 58,800 |
| Engagement rate | 0.19% | 0.59% | 2.23% |
| Average views | 953 | 4,213 | 33,341 |
Eligible countries for beauty & personal care + fashion & style
39 groups currently clear the 30-profile publication floor.
- United Statesn=17,181
- Thailandn=682
- Japann=629
- United Kingdomn=623
- Philippinesn=600
- South Korean=559
- Mexicon=418
- Indonesian=406
- Braziln=370
- Germanyn=287
- Spainn=287
- Malaysian=255
- Francen=245
- Vietnamn=232
- Australian=211
- Canadan=192
- Nigerian=181
- Italyn=169
- Colombian=136
- Indian=120
- South African=115
- Türkiyen=102
- Chinan=100
- Egyptn=95
- Pakistann=93
- Argentinan=92
- Polandn=76
- Nepaln=75
- Saudi Arabian=66
- Russian=62
- Venezuelan=61
- Ukrainen=59
- Ghanan=43
- Moroccon=43
- Perun=43
- Kenyan=38
- Myanmar (Burma)n=37
- Bangladeshn=36
- Ethiopian=33
Component categories: Beauty & Personal Care · Fashion & Style
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.