TikTok data benchmark
United States Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 18,193 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Fashion & Style, the median profile has 11,500 followers, 0.85% engagement, and 4,649 average views.
n=18,193 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,888 | 11,500 | 34,600 |
| Engagement rate | 0.27% | 0.85% | 3.08% |
| Average views | 840 | 4,649 | 55,596 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
| Home & Living + Shopping | 3,262 | 7.6K | 0.15% | 1.7K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
| Brazil | 531 | 6.2K | 2.59% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.