TikTok data benchmark
Mexico Beauty & Personal Care + Fashion & Style + Home & Living TikTok creator benchmarks
Among 44 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Fashion & Style + Home & Living, the median profile has 4,940 followers, 2.63% engagement, and 12,503 average views.
n=44 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,888 | 4,940 | 11,250 |
| Engagement rate | 0.98% | 2.63% | 8.56% |
| Average views | 1,388 | 12,503 | 61,539 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 454 | 13.1K | 1.17% | 10.6K |
| Fashion & Style + Shopping | 249 | 11.9K | 1.02% | 15K |
| Culture & Entertainment + Fashion & Style | 228 | 18.2K | 1.73% | 20.9K |
| Culture & Entertainment | 220 | 22.3K | 2.57% | 40.8K |
| Culture & Entertainment + Relationships & Family | 219 | 12.6K | 0.89% | 8.9K |
| Beauty & Personal Care + Shopping | 188 | 8.6K | 0.60% | 5.4K |
| Culture & Entertainment + Travel & Tourism | 161 | 10.7K | 1.31% | 12.9K |
| Beauty & Personal Care | 141 | 7.4K | 1.90% | 9.6K |
Beauty & Personal Care + Fashion & Style + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,567 | 4.4K | 1.56% | 1.7K |
| Philippines | 214 | 2.1K | 0.88% | 1.4K |
| Nigeria | 155 | 1.7K | 3.00% | 578 |
| United Kingdom | 152 | 3.5K | 3.17% | 5.4K |
| Malaysia | 112 | 3.6K | 1.21% | 4.3K |
| South Korea | 96 | 4.5K | 3.15% | 3.5K |
| Indonesia | 93 | 2.7K | 1.45% | 4.6K |
| Brazil | 77 | 3.2K | 2.44% | 1.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.