TikTok data benchmark
Mexico Beauty + Lifestyle TikTok creator benchmarks
Among 49 eligible public TikTok creator profiles in Mexico tagged Beauty + Lifestyle, the median profile has 3,796 followers, 2.23% engagement, and 4,514 average views.
n=49 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,206 | 3,796 | 5,551 |
| Engagement rate | 0.98% | 2.23% | 7.41% |
| Average views | 945 | 4,514 | 36,924 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 454 | 13.1K | 1.17% | 10.6K |
| Fashion & Style + Shopping | 249 | 11.9K | 1.02% | 15K |
| Culture & Entertainment + Fashion & Style | 228 | 18.2K | 1.73% | 20.9K |
| Culture & Entertainment | 220 | 22.3K | 2.57% | 40.8K |
| Culture & Entertainment + Relationships & Family | 219 | 12.6K | 0.89% | 8.9K |
| Beauty & Personal Care + Shopping | 188 | 8.6K | 0.60% | 5.4K |
| Culture & Entertainment + Travel & Tourism | 161 | 10.7K | 1.31% | 12.9K |
| Beauty & Personal Care | 141 | 7.4K | 1.90% | 9.6K |
Beauty + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 559 | 6.2K | 1.10% | 1.7K |
| Brazil | 190 | 1.3K | 3.27% | 1.1K |
| Vietnam | 120 | 1.9K | 1.68% | 2.5K |
| South Korea | 101 | 7.9K | 1.67% | 3.6K |
| Indonesia | 75 | 5.5K | 1.32% | 3.7K |
| Spain | 70 | 4.6K | 2.30% | 8.7K |
| Thailand | 56 | 64.7K | 2.53% | 102.3K |
| United Kingdom | 52 | 3.6K | 4.35% | 4.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.