TikTok data benchmark
Mexico Home & Living + Shopping TikTok creator benchmarks
Among 40 eligible public TikTok creator profiles in Mexico tagged Home & Living + Shopping, the median profile has 13,000 followers, 0.49% engagement, and 20,096 average views.
n=40 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,931 | 13,000 | 26,525 |
| Engagement rate | 0.08% | 0.49% | 2.64% |
| Average views | 1,284 | 20,096 | 58,241 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 454 | 13.1K | 1.17% | 10.6K |
| Fashion & Style + Shopping | 249 | 11.9K | 1.02% | 15K |
| Culture & Entertainment + Fashion & Style | 228 | 18.2K | 1.73% | 20.9K |
| Culture & Entertainment | 220 | 22.3K | 2.57% | 40.8K |
| Culture & Entertainment + Relationships & Family | 219 | 12.6K | 0.89% | 8.9K |
| Beauty & Personal Care + Shopping | 188 | 8.6K | 0.60% | 5.4K |
| Culture & Entertainment + Travel & Tourism | 161 | 10.7K | 1.31% | 12.9K |
| Beauty & Personal Care | 141 | 7.4K | 1.90% | 9.6K |
Home & Living + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,262 | 7.6K | 0.15% | 1.7K |
| United Kingdom | 66 | 5.4K | 2.12% | 27.3K |
| China | 55 | 7.5K | 0.10% | 1.5K |
| Philippines | 55 | 6.1K | 0.97% | 20.9K |
| Spain | 51 | 7.1K | 0.50% | 4.2K |
| Japan | 33 | 13.5K | 7.67% | 101.1K |
| South Korea | 31 | 6.5K | 0.23% | 6.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.