TikTok data benchmark
United Kingdom Home & Living + Shopping TikTok creator benchmarks
Among 66 eligible public TikTok creator profiles in the United Kingdom tagged Home & Living + Shopping, the median profile has 5,417 followers, 2.12% engagement, and 27,259 average views.
n=66 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,748 | 5,417 | 14,500 |
| Engagement rate | 0.46% | 2.12% | 9.41% |
| Average views | 1,710 | 27,259 | 82,205 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Home & Living + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,262 | 7.6K | 0.15% | 1.7K |
| China | 55 | 7.5K | 0.10% | 1.5K |
| Philippines | 55 | 6.1K | 0.97% | 20.9K |
| Spain | 51 | 7.1K | 0.50% | 4.2K |
| Mexico | 40 | 13K | 0.49% | 20.1K |
| Japan | 33 | 13.5K | 7.67% | 101.1K |
| South Korea | 31 | 6.5K | 0.23% | 6.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.