TikTok data benchmark
Philippines Home & Living + Shopping TikTok creator benchmarks
Among 55 eligible public TikTok creator profiles in the Philippines tagged Home & Living + Shopping, the median profile has 6,053 followers, 0.97% engagement, and 20,850 average views.
n=55 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,210 | 6,053 | 15,300 |
| Engagement rate | 0.27% | 0.97% | 3.65% |
| Average views | 2,223 | 20,850 | 64,496 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Home & Living + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,262 | 7.6K | 0.15% | 1.7K |
| United Kingdom | 66 | 5.4K | 2.12% | 27.3K |
| China | 55 | 7.5K | 0.10% | 1.5K |
| Spain | 51 | 7.1K | 0.50% | 4.2K |
| Mexico | 40 | 13K | 0.49% | 20.1K |
| Japan | 33 | 13.5K | 7.67% | 101.1K |
| South Korea | 31 | 6.5K | 0.23% | 6.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.