TikTok data benchmark
United States Home & Living + Shopping TikTok creator benchmarks
Among 3,262 eligible public TikTok creator profiles in the United States tagged Home & Living + Shopping, the median profile has 7,590 followers, 0.15% engagement, and 1,655 average views.
n=3,262 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,798 | 7,590 | 18,800 |
| Engagement rate | 0.05% | 0.15% | 0.58% |
| Average views | 528 | 1,655 | 15,114 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Home & Living + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United Kingdom | 66 | 5.4K | 2.12% | 27.3K |
| China | 55 | 7.5K | 0.10% | 1.5K |
| Philippines | 55 | 6.1K | 0.97% | 20.9K |
| Spain | 51 | 7.1K | 0.50% | 4.2K |
| Mexico | 40 | 13K | 0.49% | 20.1K |
| Japan | 33 | 13.5K | 7.67% | 101.1K |
| South Korea | 31 | 6.5K | 0.23% | 6.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.