TikTok data benchmark
TikTok creator benchmarks: United States home & living + shopping
Among 3,012 eligible public TikTok creator profiles in the United States tagged Home & Living + Shopping, the median profile has 12,000 followers, 0.08% engagement, and 1,572 average views.
n=3,012 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,428 | 12,000 | 33,325 |
| Engagement rate | 0.03% | 0.08% | 0.29% |
| Average views | 557 | 1,572 | 9,983 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Beauty & Personal Care + Culture & Entertainment + Fashion & Style | 2,794 | 16.4K | 0.42% | 2.7K |
Home & living + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United Kingdom | 54 | 14.2K | 1.07% | Not available |
| China | 40 | 9.7K | 0.07% | Not available |
| Spain | 40 | 15.5K | 0.26% | Not available |
| Philippines | 39 | 10.1K | 0.41% | Not available |
| Mexico | 35 | 19K | 0.13% | Not available |
| Japan | 33 | 18.6K | 7.67% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.