TikTok data benchmark
TikTok creator benchmarks: China home & living + shopping
Among 40 eligible public TikTok creator profiles in China tagged Home & Living + Shopping, the median profile has 9,679 followers and 0.07% engagement. Average views are not available for this group.
n=40 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,957 | 9,679 | 35,900 |
| Engagement rate | 0.03% | 0.07% | 0.30% |
| Average views | Not available | Not available | Not available |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 100 | 27.7K | 1.52% | 20.7K |
| Beauty & Personal Care + Shopping | 55 | 10.4K | 0.10% | Not available |
| Culture & Entertainment + Fashion & Style | 53 | 31K | 2.41% | Not available |
| Fashion & Style + Shopping | 52 | 11.2K | 0.08% | Not available |
| Culture & Entertainment | 34 | 43.3K | 8.52% | Not available |
| Culture & Entertainment + Travel & Tourism | 34 | 16.5K | 1.02% | Not available |
| Beauty & Personal Care | 30 | 22.7K | 0.50% | Not available |
Home & living + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,012 | 12K | 0.08% | 1.6K |
| United Kingdom | 54 | 14.2K | 1.07% | Not available |
| Spain | 40 | 15.5K | 0.26% | Not available |
| Philippines | 39 | 10.1K | 0.41% | Not available |
| Mexico | 35 | 19K | 0.13% | Not available |
| Japan | 33 | 18.6K | 7.67% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.