TikTok data benchmark
Spain Home & Living + Shopping TikTok creator benchmarks
Among 51 eligible public TikTok creator profiles in Spain tagged Home & Living + Shopping, the median profile has 7,091 followers, 0.50% engagement, and 4,244 average views.
n=51 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,733 | 7,091 | 17,400 |
| Engagement rate | 0.14% | 0.50% | 4.69% |
| Average views | 708 | 4,244 | 51,264 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Home & Living + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,262 | 7.6K | 0.15% | 1.7K |
| United Kingdom | 66 | 5.4K | 2.12% | 27.3K |
| China | 55 | 7.5K | 0.10% | 1.5K |
| Philippines | 55 | 6.1K | 0.97% | 20.9K |
| Mexico | 40 | 13K | 0.49% | 20.1K |
| Japan | 33 | 13.5K | 7.67% | 101.1K |
| South Korea | 31 | 6.5K | 0.23% | 6.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.