TikTok data benchmark
Malaysia Culture & Entertainment + Food & Drink TikTok creator benchmarks
Among 47 eligible public TikTok creator profiles in Malaysia tagged Culture & Entertainment + Food & Drink, the median profile has 5,371 followers, 2.73% engagement, and 10,244 average views.
n=47 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,634 | 5,371 | 18,050 |
| Engagement rate | 0.84% | 2.73% | 4.83% |
| Average views | 1,200 | 10,244 | 76,342 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Culture & Entertainment + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,554 | 10.8K | 0.68% | 4.3K |
| Japan | 175 | 9.5K | 5.68% | 59.4K |
| Philippines | 104 | 6K | 0.99% | 12K |
| Thailand | 80 | 25.6K | 8.54% | 164.5K |
| Mexico | 76 | 15K | 1.55% | 18.8K |
| South Korea | 74 | 11K | 3.26% | 34K |
| Indonesia | 64 | 10.1K | 3.66% | 21.2K |
| United Kingdom | 50 | 4.2K | 7.02% | 26.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.