TikTok data benchmark
Pakistan Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 42 eligible public TikTok creator profiles in Pakistan tagged Beauty & Personal Care + Home & Living, the median profile has 2,726 followers, 5.66% engagement, and 1,697 average views.
n=42 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,286 | 2,726 | 4,839 |
| Engagement rate | 3.12% | 5.66% | 12.28% |
| Average views | 346 | 1,697 | 31,783 |
Other categories in Pakistan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Home & Living | 292 | 1.4K | 7.35% | 497 |
| Fashion & Style + Home & Living | 187 | 1.5K | 6.66% | 456 |
| Home & Living + Misc. | 179 | 1.4K | 6.42% | 478 |
| Beauty & Personal Care + Fashion & Style | 117 | 9.3K | 5.45% | 18.5K |
| Beauty & Personal Care | 101 | 10.1K | 4.88% | 13.6K |
| Fashion & Style | 92 | 1.6K | 6.40% | 949 |
| Culture & Entertainment + Fashion & Style | 85 | 2.3K | 7.94% | 959 |
| Misc. | 80 | 1.4K | 5.87% | 587 |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| Philippines | 379 | 2.3K | 1.19% | 3.1K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.