TikTok data benchmark
TikTok creator benchmarks: Pakistan beauty & personal care + fashion & style
Among 93 eligible public TikTok creator profiles in Pakistan tagged Beauty & Personal Care + Fashion & Style, the median profile has 16,800 followers, 4.34% engagement, and 33,046 average views.
n=93 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,321 | 16,800 | 115,000 |
| Engagement rate | 0.60% | 4.34% | 22.44% |
| Average views | 4,186 | 33,046 | 136,158 |
Other categories in Pakistan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 77 | 15K | 4.64% | Not available |
| Home & Living | 47 | 7.9K | 2.06% | Not available |
| Beauty & Personal Care + Health & Wellness | 44 | 25.2K | 8.23% | Not available |
| Beauty & Personal Care + Shopping | 41 | 12.8K | 1.53% | Not available |
| Culture & Entertainment + Fashion & Style | 39 | 14.3K | 8.44% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.