TikTok data benchmark
Pakistan Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 117 eligible public TikTok creator profiles in Pakistan tagged Beauty & Personal Care + Fashion & Style, the median profile has 9,275 followers, 5.45% engagement, and 18,522 average views.
n=117 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,942 | 9,275 | 31,700 |
| Engagement rate | 1.62% | 5.45% | 17.30% |
| Average views | 1,057 | 18,522 | 194,735 |
Other categories in Pakistan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Home & Living | 292 | 1.4K | 7.35% | 497 |
| Fashion & Style + Home & Living | 187 | 1.5K | 6.66% | 456 |
| Home & Living + Misc. | 179 | 1.4K | 6.42% | 478 |
| Beauty & Personal Care | 101 | 10.1K | 4.88% | 13.6K |
| Fashion & Style | 92 | 1.6K | 6.40% | 949 |
| Culture & Entertainment + Fashion & Style | 85 | 2.3K | 7.94% | 959 |
| Misc. | 80 | 1.4K | 5.87% | 587 |
| Beauty & Personal Care + Shopping | 61 | 6.8K | 4.71% | 25.8K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.