TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + home & living by country
Across 3,854 eligible public TikTok creator profiles tagged Beauty & Personal Care + Home & Living, the median profile has 12,700 followers, 0.62% engagement, and 2,098 average views.
n=3,854 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,026 | 12,700 | 23,400 |
| Engagement rate | 0.19% | 0.62% | 2.77% |
| Average views | 651 | 2,098 | 18,465 |
Eligible countries for beauty & personal care + home & living
18 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care · Home & Living
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.