TikTok data benchmark
Beauty & Personal Care + Home & Living TikTok creator benchmarks by country
Across 6,397 eligible public TikTok creator profiles tagged Beauty & Personal Care + Home & Living, the median profile has 3,959 followers, 1.94% engagement, and 3,146 average views.
n=6,397 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,580 | 3,959 | 11,500 |
| Engagement rate | 0.56% | 1.94% | 6.02% |
| Average views | 655 | 3,146 | 32,945 |
Eligible countries for Beauty & Personal Care + Home & Living
27 groups currently clear the 30-profile publication floor.
- United Statesn=3,033
- United Kingdomn=411
- Philippinesn=379
- South Korean=262
- Malaysian=234
- Nigerian=234
- Indonesian=229
- Braziln=127
- Canadan=112
- South African=101
- Australian=96
- Myanmar (Burma)n=82
- Spainn=79
- Egyptn=72
- Mexicon=68
- Thailandn=65
- Germanyn=56
- Francen=54
- Indian=54
- Nepaln=51
- Vietnamn=46
- Japann=43
- Pakistann=42
- Italyn=41
- Ghanan=33
- Saudi Arabian=33
- Kenyan=32
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.