TikTok data benchmark
TikTok creator benchmarks: Indonesia beauty & personal care + home & living
Among 111 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Home & Living, the median profile has 10,800 followers, 1.53% engagement, and 10,051 average views.
n=111 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,835 | 10,800 | 18,700 |
| Engagement rate | 0.36% | 1.53% | 12.75% |
| Average views | 674 | 10,051 | 60,363 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 460 | 16.3K | 0.77% | 5.6K |
| Beauty & Personal Care + Fashion & Style | 406 | 19.9K | 0.91% | 5.4K |
| Beauty (alternate tag) | 279 | 11.7K | 0.49% | 2.8K |
| Fashion & Style + Shopping | 166 | 23.4K | 1.08% | 15.4K |
| Home & Living | 154 | 9.6K | 1.52% | Not available |
| Beauty & Personal Care + Shopping | 141 | 12.7K | 0.49% | 8.6K |
| Food & Drink | 140 | 32K | 5.69% | 69.5K |
| Fashion & Style | 129 | 15.9K | 2.07% | Not available |
Beauty & personal care + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,118 | 12.1K | 0.39% | 1.5K |
| United Kingdom | 221 | 12.5K | 1.10% | 3.2K |
| South Korea | 162 | 14.3K | 1.22% | 2.1K |
| Philippines | 162 | 13.5K | 0.46% | 1.6K |
| Malaysia | 116 | 11.5K | 0.43% | 3.1K |
| Nigeria | 70 | 10.4K | 1.32% | Not available |
| Canada | 67 | 15.9K | 1.18% | 9.5K |
| Thailand | 59 | 20.2K | 2.02% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.