TikTok data benchmark
TikTok creator benchmarks: Philippines beauty & personal care + home & living
Among 162 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Home & Living, the median profile has 13,450 followers, 0.46% engagement, and 1,599 average views.
n=162 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,893 | 13,450 | 21,775 |
| Engagement rate | 0.13% | 0.46% | 3.89% |
| Average views | 563 | 1,599 | 11,055 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
Beauty & personal care + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,118 | 12.1K | 0.39% | 1.5K |
| United Kingdom | 221 | 12.5K | 1.10% | 3.2K |
| South Korea | 162 | 14.3K | 1.22% | 2.1K |
| Malaysia | 116 | 11.5K | 0.43% | 3.1K |
| Indonesia | 111 | 10.8K | 1.53% | 10.1K |
| Nigeria | 70 | 10.4K | 1.32% | Not available |
| Canada | 67 | 15.9K | 1.18% | 9.5K |
| Thailand | 59 | 20.2K | 2.02% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.