TikTok data benchmark
Philippines Beauty & Personal Care + Home & Living TikTok creator benchmarks
Among 379 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Home & Living, the median profile has 2,348 followers, 1.19% engagement, and 3,130 average views.
n=379 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,336 | 2,348 | 9,219 |
| Engagement rate | 0.48% | 1.19% | 3.81% |
| Average views | 360 | 3,130 | 31,671 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
| Beauty & Personal Care + Shopping | 270 | 5.1K | 0.92% | 10K |
Beauty & Personal Care + Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,033 | 4.8K | 1.31% | 2K |
| United Kingdom | 411 | 3.4K | 2.83% | 5.5K |
| South Korea | 262 | 4.4K | 4.16% | 4.7K |
| Malaysia | 234 | 4.5K | 0.92% | 4.7K |
| Nigeria | 234 | 1.7K | 3.74% | 1.4K |
| Indonesia | 229 | 2.9K | 2.11% | 10.6K |
| Brazil | 127 | 3.6K | 2.59% | 4.3K |
| Canada | 112 | 3.5K | 2.35% | 6.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.