TikTok data benchmark
Pakistan Beauty & Personal Care TikTok creator benchmarks
Among 101 eligible public TikTok creator profiles in Pakistan tagged Beauty & Personal Care, the median profile has 10,100 followers, 4.88% engagement, and 13,601 average views.
n=101 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,912 | 10,100 | 17,400 |
| Engagement rate | 1.23% | 4.88% | 19.61% |
| Average views | 1,014 | 13,601 | 267,623 |
Other categories in Pakistan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Home & Living | 292 | 1.4K | 7.35% | 497 |
| Fashion & Style + Home & Living | 187 | 1.5K | 6.66% | 456 |
| Home & Living + Misc. | 179 | 1.4K | 6.42% | 478 |
| Beauty & Personal Care + Fashion & Style | 117 | 9.3K | 5.45% | 18.5K |
| Fashion & Style | 92 | 1.6K | 6.40% | 949 |
| Culture & Entertainment + Fashion & Style | 85 | 2.3K | 7.94% | 959 |
| Misc. | 80 | 1.4K | 5.87% | 587 |
| Beauty & Personal Care + Shopping | 61 | 6.8K | 4.71% | 25.8K |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Philippines | 936 | 3.8K | 1.27% | 6.2K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.