TikTok data benchmark
TikTok creator benchmarks: Nigeria beauty & personal care + home & living
Among 70 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Home & Living, the median profile has 10,400 followers and 1.32% engagement. Average views are not available for this group.
n=70 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,339 | 10,400 | 16,450 |
| Engagement rate | 0.51% | 1.32% | 5.84% |
| Average views | Not available | Not available | Not available |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 181 | 12.3K | 1.10% | 7.3K |
| Beauty & Personal Care + Fashion & Style | 181 | 12.5K | 1.47% | 6.8K |
| Beauty & Personal Care + Shopping | 80 | 8.4K | 0.96% | Not available |
| Beauty & Personal Care + Health & Wellness | 54 | 15.5K | 0.76% | Not available |
| Culture & Entertainment + Fashion & Style | 49 | 17K | 1.06% | Not available |
| Fashion & Style + Home & Living | 38 | 9.9K | 1.47% | Not available |
| Beauty & Personal Care + Fashion & Style + Home & Living | 33 | 9.3K | 1.71% | Not available |
| Culture & Entertainment | 31 | 48.2K | 0.48% | Not available |
Beauty & personal care + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,118 | 12.1K | 0.39% | 1.5K |
| United Kingdom | 221 | 12.5K | 1.10% | 3.2K |
| South Korea | 162 | 14.3K | 1.22% | 2.1K |
| Philippines | 162 | 13.5K | 0.46% | 1.6K |
| Malaysia | 116 | 11.5K | 0.43% | 3.1K |
| Indonesia | 111 | 10.8K | 1.53% | 10.1K |
| Canada | 67 | 15.9K | 1.18% | 9.5K |
| Thailand | 59 | 20.2K | 2.02% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.