TikTok data benchmark
Pakistan Home & Living TikTok creator benchmarks
Among 292 eligible public TikTok creator profiles in Pakistan tagged Home & Living, the median profile has 1,446 followers, 7.35% engagement, and 497 average views.
n=292 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,161 | 1,446 | 2,832 |
| Engagement rate | 4.15% | 7.35% | 13.01% |
| Average views | 297 | 497 | 2,050 |
Other categories in Pakistan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Fashion & Style + Home & Living | 187 | 1.5K | 6.66% | 456 |
| Home & Living + Misc. | 179 | 1.4K | 6.42% | 478 |
| Beauty & Personal Care + Fashion & Style | 117 | 9.3K | 5.45% | 18.5K |
| Beauty & Personal Care | 101 | 10.1K | 4.88% | 13.6K |
| Fashion & Style | 92 | 1.6K | 6.40% | 949 |
| Culture & Entertainment + Fashion & Style | 85 | 2.3K | 7.94% | 959 |
| Misc. | 80 | 1.4K | 5.87% | 587 |
| Beauty & Personal Care + Shopping | 61 | 6.8K | 4.71% | 25.8K |
Home & Living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,561 | 4.6K | 1.39% | 1.9K |
| Philippines | 389 | 2.3K | 0.98% | 2.3K |
| Malaysia | 361 | 3.5K | 1.25% | 4.8K |
| Brazil | 333 | 3.7K | 2.66% | 2.2K |
| Indonesia | 292 | 4.1K | 1.52% | 4.8K |
| United Kingdom | 215 | 3.9K | 3.70% | 7.1K |
| Nigeria | 117 | 1.4K | 2.50% | 600 |
| Bangladesh | 109 | 1.4K | 3.03% | 391 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.