TikTok data benchmark
TikTok creator benchmarks: Japan culture & entertainment + travel & tourism
Among 202 eligible public TikTok creator profiles in Japan tagged Culture & Entertainment + Travel & Tourism, the median profile has 23,700 followers, 7.14% engagement, and 47,455 average views.
n=202 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,125 | 23,700 | 89,975 |
| Engagement rate | 1.50% | 7.14% | 33.96% |
| Average views | 9,018 | 47,455 | 279,306 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 685 | 32.4K | 6.29% | 64.6K |
| Beauty & Personal Care + Fashion & Style | 629 | 29.2K | 3.46% | 39.7K |
| Culture & Entertainment | 334 | 31.6K | 11.93% | 109K |
| Fashion & Style + Shopping | 331 | 21.9K | 3.18% | 38.5K |
| Culture & Entertainment + Idols & Fandom | 289 | 27.2K | 8.68% | 72.7K |
| Food & Drink | 196 | 34.4K | 6.64% | 125.3K |
| Culture & Entertainment + Sports & Outdoors | 169 | 22K | 8.53% | Not available |
| Culture & Entertainment + Relationships & Family | 149 | 60.6K | 12.64% | 315.8K |
Culture & entertainment + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,856 | 16K | 0.38% | 4.1K |
| Thailand | 177 | 26K | 10.31% | Not available |
| Philippines | 141 | 15K | 4.26% | Not available |
| United Kingdom | 140 | 18.1K | 2.95% | 26.2K |
| Mexico | 140 | 15.4K | 0.80% | 6.6K |
| Indonesia | 113 | 23.7K | 2.62% | 24.7K |
| South Korea | 111 | 20.3K | 2.26% | 32.4K |
| Australia | 86 | 36.8K | 1.29% | 12K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.