TikTok data benchmark
TikTok creator benchmarks: United States culture & entertainment + education & learning
Among 739 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Education & Learning, the median profile has 24,600 followers, 0.51% engagement, and 8,755 average views.
n=739 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,850 | 24,600 | 94,350 |
| Engagement rate | 0.15% | 0.51% | 2.51% |
| Average views | 1,459 | 8,755 | 80,236 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Culture & Entertainment + Relationships & Family | 5,823 | 16.8K | 0.39% | 4.7K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
Culture & entertainment + education & learning in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 74 | 29.7K | 14.32% | Not available |
| South Korea | 47 | 23.5K | 2.95% | Not available |
| Thailand | 40 | 41K | 15.31% | Not available |
| Philippines | 37 | 23.6K | 5.63% | Not available |
| Mexico | 35 | 18.4K | 2.57% | Not available |
| United Kingdom | 32 | 33.1K | 7.07% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.