TikTok data benchmark
TikTok creator benchmarks: United States culture & entertainment + relationships & family
Among 5,823 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Relationships & Family, the median profile has 16,800 followers, 0.39% engagement, and 4,691 average views.
n=5,823 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,772 | 16,800 | 54,700 |
| Engagement rate | 0.15% | 0.39% | 1.04% |
| Average views | 892 | 4,691 | 51,915 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 17,181 | 18.9K | 0.43% | 3.1K |
| Fashion & Style + Shopping | 8,603 | 15.9K | 0.14% | 2K |
| Beauty & Personal Care + Shopping | 7,842 | 12.8K | 0.09% | 1.1K |
| Culture & Entertainment + Fashion & Style | 6,122 | 22.2K | 0.47% | 6.2K |
| Beauty & Personal Care + Health & Wellness | 3,722 | 15K | 0.10% | 1.3K |
| Beauty & Personal Care | 3,659 | 14.9K | 0.30% | 1.9K |
| Home & Living + Shopping | 3,012 | 12K | 0.08% | 1.6K |
| Beauty & Personal Care + Culture & Entertainment + Fashion & Style | 2,794 | 16.4K | 0.42% | 2.7K |
Culture & entertainment + relationships & family in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Mexico | 216 | 19.1K | 0.53% | 5.3K |
| Japan | 149 | 60.6K | 12.64% | 315.8K |
| Philippines | 129 | 9.7K | 2.98% | Not available |
| United Kingdom | 126 | 21K | 1.96% | 36.6K |
| Thailand | 116 | 28.6K | 18.08% | Not available |
| Spain | 99 | 36.8K | 1.10% | Not available |
| South Korea | 92 | 31K | 2.34% | 82K |
| Indonesia | 84 | 56.5K | 11.74% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.