TikTok data benchmark
United States Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 4,078 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Health & Wellness, the median profile has 9,471 followers, 0.22% engagement, and 2,683 average views.
n=4,078 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,365 | 9,471 | 24,275 |
| Engagement rate | 0.06% | 0.22% | 0.98% |
| Average views | 529 | 2,683 | 40,107 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
| Home & Living + Shopping | 3,262 | 7.6K | 0.15% | 1.7K |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| United Kingdom | 162 | 11K | 1.97% | 20.4K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Thailand | 91 | 14.5K | 2.88% | 62.3K |
| Indonesia | 77 | 6.6K | 2.35% | 37.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.