TikTok data benchmark
United States Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 6,177 eligible public TikTok creator profiles in the United States tagged Culture & Entertainment + Fashion & Style, the median profile has 14,900 followers, 0.82% engagement, and 8,121 average views.
n=6,177 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,659 | 14,900 | 50,400 |
| Engagement rate | 0.26% | 0.82% | 3.21% |
| Average views | 1,101 | 8,121 | 88,347 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
| Home & Living + Shopping | 3,262 | 7.6K | 0.15% | 1.7K |
Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Japan | 880 | 14.6K | 6.96% | 36.8K |
| South Korea | 447 | 14.6K | 3.87% | 32.5K |
| Thailand | 405 | 21.4K | 7.10% | 58.8K |
| Philippines | 379 | 6.2K | 1.77% | 12.1K |
| Mexico | 228 | 18.2K | 1.73% | 20.9K |
| United Kingdom | 174 | 12.3K | 7.11% | 47.4K |
| Brazil | 169 | 12.7K | 2.60% | 11.1K |
| Spain | 159 | 13K | 3.16% | 21K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.