TikTok data benchmark
Vietnam Beauty + Fashion + Lifestyle TikTok creator benchmarks
Among 32 eligible public TikTok creator profiles in Vietnam tagged Beauty + Fashion + Lifestyle, the median profile has 1,705 followers, 1.56% engagement, and 2,378 average views.
n=32 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,282 | 1,705 | 9,213 |
| Engagement rate | 1.02% | 1.56% | 3.77% |
| Average views | 280 | 2,378 | 36,116 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Beauty + Fashion + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 284 | 5.2K | 1.38% | 1.9K |
| Brazil | 96 | 1.2K | 3.40% | 816 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.