TikTok data benchmark
TikTok creator benchmarks: Vietnam fashion & style + shopping
Among 107 eligible public TikTok creator profiles in Vietnam tagged Fashion & Style + Shopping, the median profile has 23,300 followers and 0.54% engagement. Average views are not available for this group.
n=107 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,650 | 23,300 | 88,850 |
| Engagement rate | 0.11% | 0.54% | 5.89% |
| Average views | Not available | Not available | Not available |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty (alternate tag) | 244 | 24K | 1.24% | 22.7K |
| Beauty & Personal Care + Fashion & Style | 232 | 33.3K | 2.03% | 39.2K |
| Beauty & Personal Care | 179 | 18K | 0.65% | 10.3K |
| Beauty (alternate tag) + Beauty & Personal Care | 137 | 16.1K | 0.79% | 15.7K |
| Culture & Entertainment + Fashion & Style | 135 | 42.2K | 4.16% | 50.6K |
| Fashion & Style | 94 | 27.1K | 0.83% | Not available |
| Beauty & Personal Care + Shopping | 91 | 15.7K | 0.54% | Not available |
| Beauty (alternate tag) + Lifestyle | 50 | 30K | 0.69% | Not available |
Fashion & style + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,603 | 15.9K | 0.14% | 2K |
| United Kingdom | 337 | 24K | 1.40% | 12.8K |
| Japan | 331 | 21.9K | 3.18% | 38.5K |
| Spain | 280 | 19.1K | 1.07% | 6.5K |
| Mexico | 237 | 22.2K | 0.37% | 4K |
| Australia | 200 | 28.6K | 0.87% | 9.4K |
| Philippines | 178 | 21.6K | 0.86% | 23.6K |
| Thailand | 177 | 19.3K | 2.36% | 13.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.