TikTok data benchmark
TikTok creator benchmarks: Vietnam beauty (alternate tag)
Among 244 eligible public TikTok creator profiles in Vietnam tagged Beauty (alternate tag), the median profile has 23,950 followers, 1.24% engagement, and 22,714 average views.
n=244 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,301 | 23,950 | 79,550 |
| Engagement rate | 0.23% | 1.24% | 9.72% |
| Average views | 5,974 | 22,714 | 144,481 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 232 | 33.3K | 2.03% | 39.2K |
| Beauty & Personal Care | 179 | 18K | 0.65% | 10.3K |
| Beauty (alternate tag) + Beauty & Personal Care | 137 | 16.1K | 0.79% | 15.7K |
| Culture & Entertainment + Fashion & Style | 135 | 42.2K | 4.16% | 50.6K |
| Fashion & Style + Shopping | 107 | 23.3K | 0.54% | Not available |
| Fashion & Style | 94 | 27.1K | 0.83% | Not available |
| Beauty & Personal Care + Shopping | 91 | 15.7K | 0.54% | Not available |
| Beauty (alternate tag) + Lifestyle | 50 | 30K | 0.69% | Not available |
Beauty (alternate tag) in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 338 | 14.6K | 0.37% | 2.3K |
| Indonesia | 279 | 11.7K | 0.49% | 2.8K |
| Thailand | 172 | 57.1K | 0.68% | 27K |
| South Korea | 128 | 13.1K | 0.79% | 3.7K |
| Spain | 61 | 21.1K | 1.04% | 7.4K |
| Philippines | 58 | 50K | 0.79% | Not available |
| Malaysia | 57 | 33K | 0.20% | 2.8K |
| Italy | 48 | 12.2K | 1.66% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.