TikTok data benchmark
Vietnam Lifestyle TikTok creator benchmarks
Among 200 eligible public TikTok creator profiles in Vietnam tagged Lifestyle, the median profile has 1,521 followers, 1.55% engagement, and 1,311 average views.
n=200 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,213 | 1,521 | 2,100 |
| Engagement rate | 0.66% | 1.55% | 3.60% |
| Average views | 316 | 1,311 | 9,757 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
| Beauty & Personal Care + Shopping | 123 | 9.2K | 1.11% | 14.9K |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 950 | 4.2K | 1.93% | 2K |
| Brazil | 584 | 1.2K | 3.71% | 2K |
| Indonesia | 375 | 1.3K | 1.76% | 3.1K |
| Malaysia | 192 | 4.2K | 1.62% | 6.6K |
| United Kingdom | 145 | 1.4K | 6.03% | 13.6K |
| Nigeria | 111 | 1.2K | 2.93% | 576 |
| Thailand | 95 | 4.4K | 1.82% | 12.9K |
| Spain | 78 | 2.1K | 4.21% | 5.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.