TikTok data benchmark
TikTok creator benchmarks: Vietnam
In Vietnam, the median TikTok creator profile has 23,400 followers, 1.30% engagement, and 33,801 average views. This benchmark covers 2,748 eligible public profiles in Storika's creator dataset, checked November 2, 2026.
n=2,748 distinct creator profiles. Updated November 2, 2026.
Source: Storika's creator dataset. Country describes the profile's recorded location. Figures use the latest stored records, rather than a live platform check. The update date changes when the figures change materially.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,811 | 23,400 | 81,825 |
| Engagement rate | 0.26% | 1.30% | 10.78% |
| Average views | 5,555 | 33,801 | 141,730 |
Eligible categories in Vietnam
18 groups currently clear the 30-profile publication floor. Category counts below use each linked page's own update date.
- Beauty (alternate tag)n=244
- Beauty & Personal Care + Fashion & Stylen=232
- Beauty & Personal Caren=179
- Beauty (alternate tag) + Beauty & Personal Caren=137
- Culture & Entertainment + Fashion & Stylen=135
- Fashion & Style + Shoppingn=107
- Fashion & Stylen=94
- Beauty & Personal Care + Shoppingn=91
- Beauty (alternate tag) + Lifestylen=50
- Culture & Entertainment + Travel & Tourismn=50
- Culture & Entertainmentn=45
- Beauty (alternate tag) + Fashion (alternate tag)n=42
- Beauty & Personal Care + Reviews & Recommendationsn=37
- Home & Livingn=37
- Fashion (alternate tag) + Lifestylen=35
- Fashion & Style + Travel & Tourismn=33
- Food & Drinkn=32
- Beauty & Personal Care + Health & Wellnessn=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.