TikTok data benchmark
Vietnam TikTok creator benchmarks
Across 4,900 eligible public TikTok creator profiles in Vietnam, the median profile has 4,596 followers, 1.64% engagement, and 8,305 average views.
n=4,900 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,530 | 4,596 | 20,025 |
| Engagement rate | 0.53% | 1.64% | 7.02% |
| Average views | 544 | 8,305 | 92,933 |
Eligible categories in Vietnam
29 groups currently clear the 30-profile publication floor.
- Beautyn=509
- Beauty & Personal Caren=296
- Beauty & Personal Care + Fashion & Stylen=294
- Beauty + Beauty & Personal Caren=209
- Lifestylen=200
- Culture & Entertainment + Fashion & Stylen=155
- Fashion & Style + Shoppingn=148
- Fashion & Stylen=125
- Beauty & Personal Care + Shoppingn=123
- Beauty + Lifestylen=120
- Home & Livingn=109
- Culture & Entertainment + Travel & Tourismn=89
- Beauty + Fashionn=88
- Home & Living + Lifestylen=87
- Fashion + Lifestylen=77
- Fashionn=60
- Culture & Entertainmentn=54
- Food & Drinkn=52
- Food + Lifestylen=48
- Beauty & Personal Care + Home & Livingn=46
- Fashion & Style + Home & Livingn=46
- Fashion & Style + Travel & Tourismn=44
- Beauty & Personal Care + Health & Wellnessn=38
- Beauty & Personal Care + Reviews & Recommendationsn=38
- Culture & Entertainment + Food & Drinkn=38
- Culture & Entertainment + Relationships & Familyn=36
- Lifestyle + Othern=34
- Othern=33
- Beauty + Fashion + Lifestylen=32
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.