TikTok data benchmark
Vietnam Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 155 eligible public TikTok creator profiles in Vietnam tagged Culture & Entertainment + Fashion & Style, the median profile has 15,200 followers, 3.32% engagement, and 28,269 average views.
n=155 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,982 | 15,200 | 73,050 |
| Engagement rate | 0.84% | 3.32% | 13.25% |
| Average views | 2,339 | 28,269 | 256,197 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
| Beauty & Personal Care + Shopping | 123 | 9.2K | 1.11% | 14.9K |
Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,177 | 14.9K | 0.82% | 8.1K |
| Japan | 880 | 14.6K | 6.96% | 36.8K |
| South Korea | 447 | 14.6K | 3.87% | 32.5K |
| Thailand | 405 | 21.4K | 7.10% | 58.8K |
| Philippines | 379 | 6.2K | 1.77% | 12.1K |
| Mexico | 228 | 18.2K | 1.73% | 20.9K |
| United Kingdom | 174 | 12.3K | 7.11% | 47.4K |
| Brazil | 169 | 12.7K | 2.60% | 11.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.