TikTok data benchmark
Vietnam Fashion & Style TikTok creator benchmarks
Among 125 eligible public TikTok creator profiles in Vietnam tagged Fashion & Style, the median profile has 11,300 followers, 1.41% engagement, and 14,402 average views.
n=125 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,354 | 11,300 | 36,200 |
| Engagement rate | 0.34% | 1.41% | 12.02% |
| Average views | 1,459 | 14,402 | 86,587 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Beauty & Personal Care + Shopping | 123 | 9.2K | 1.11% | 14.9K |
Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,265 | 10.4K | 1.41% | 6.2K |
| United Kingdom | 282 | 6.7K | 5.87% | 13.7K |
| Philippines | 279 | 5K | 1.46% | 6.5K |
| Indonesia | 197 | 6.9K | 2.32% | 10.6K |
| Japan | 187 | 10.5K | 4.98% | 22.2K |
| Spain | 166 | 8.5K | 5.33% | 16.2K |
| France | 146 | 11.9K | 7.44% | 26.8K |
| South Korea | 132 | 6K | 2.58% | 8.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.