TikTok data benchmark
Vietnam Beauty + Beauty & Personal Care TikTok creator benchmarks
Among 209 eligible public TikTok creator profiles in Vietnam tagged Beauty + Beauty & Personal Care, the median profile has 5,176 followers, 2.10% engagement, and 15,352 average views.
n=209 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,279 | 5,176 | 15,700 |
| Engagement rate | 0.34% | 2.10% | 8.24% |
| Average views | 1,145 | 15,352 | 137,333 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
| Beauty & Personal Care + Shopping | 123 | 9.2K | 1.11% | 14.9K |
Beauty + Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 207 | 6.3K | 0.89% | 2.7K |
| South Korea | 171 | 6.8K | 1.73% | 7.2K |
| Indonesia | 127 | 13.8K | 0.87% | 12.8K |
| Spain | 78 | 6.1K | 3.57% | 29.4K |
| Brazil | 75 | 3.3K | 3.09% | 5.6K |
| Thailand | 52 | 74.1K | 1.54% | 137K |
| Mexico | 47 | 10.9K | 3.61% | 11.8K |
| Japan | 42 | 18.4K | 1.27% | 49K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.