TikTok data benchmark
Vietnam Fashion TikTok creator benchmarks
Among 60 eligible public TikTok creator profiles in Vietnam tagged Fashion, the median profile has 1,396 followers, 0.73% engagement, and 732 average views.
n=60 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,157 | 1,396 | 2,008 |
| Engagement rate | 0.30% | 0.73% | 2.66% |
| Average views | 196 | 732 | 11,263 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Fashion in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 192 | 5.3K | 0.85% | 2.3K |
| Brazil | 55 | 1.3K | 4.04% | 2.4K |
| Indonesia | 37 | 4.6K | 1.02% | 1.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.