TikTok data benchmark
TikTok creator benchmarks: Canada beauty & personal care
Among 136 eligible public TikTok creator profiles in Canada tagged Beauty & Personal Care, the median profile has 14,200 followers, 0.97% engagement, and 5,284 average views.
n=136 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,877 | 14,200 | 23,075 |
| Engagement rate | 0.29% | 0.97% | 4.68% |
| Average views | 1,401 | 5,284 | 51,140 |
Other categories in Canada
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 192 | 19.7K | 1.50% | 12.3K |
| Fashion & Style + Shopping | 70 | 14.2K | 1.34% | Not available |
| Beauty & Personal Care + Home & Living | 67 | 15.9K | 1.18% | 9.5K |
| Culture & Entertainment + Fashion & Style | 53 | 25.8K | 2.75% | Not available |
| Beauty & Personal Care + Shopping | 52 | 21.7K | 0.70% | 6.4K |
| Fashion & Style + Home & Living | 45 | 18.8K | 2.00% | Not available |
| Fashion & Style | 32 | 17.5K | 1.97% | Not available |
| Beauty & Personal Care + Health & Wellness | 30 | 37K | 1.22% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.