TikTok data benchmark
TikTok creator benchmarks: Canada beauty & personal care + shopping
Among 52 eligible public TikTok creator profiles in Canada tagged Beauty & Personal Care + Shopping, the median profile has 21,650 followers, 0.70% engagement, and 6,386 average views.
n=52 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,051 | 21,650 | 84,950 |
| Engagement rate | 0.28% | 0.70% | 3.29% |
| Average views | 1,393 | 6,386 | 32,458 |
Other categories in Canada
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 192 | 19.7K | 1.50% | 12.3K |
| Beauty & Personal Care | 136 | 14.2K | 0.97% | 5.3K |
| Fashion & Style + Shopping | 70 | 14.2K | 1.34% | Not available |
| Beauty & Personal Care + Home & Living | 67 | 15.9K | 1.18% | 9.5K |
| Culture & Entertainment + Fashion & Style | 53 | 25.8K | 2.75% | Not available |
| Fashion & Style + Home & Living | 45 | 18.8K | 2.00% | Not available |
| Fashion & Style | 32 | 17.5K | 1.97% | Not available |
| Beauty & Personal Care + Health & Wellness | 30 | 37K | 1.22% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.