TikTok data benchmark
Canada Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 225 eligible public TikTok creator profiles in Canada tagged Beauty & Personal Care + Fashion & Style, the median profile has 6,679 followers, 3.34% engagement, and 15,326 average views.
n=225 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,932 | 6,679 | 23,100 |
| Engagement rate | 1.18% | 3.34% | 12.94% |
| Average views | 1,990 | 15,326 | 179,635 |
Other categories in Canada
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 169 | 3.7K | 3.16% | 13.4K |
| Beauty & Personal Care + Home & Living | 112 | 3.5K | 2.35% | 6.9K |
| Fashion & Style + Home & Living | 82 | 3.1K | 5.48% | 8.7K |
| Fashion & Style + Shopping | 80 | 8.8K | 3.63% | 22.9K |
| Beauty & Personal Care + Shopping | 62 | 4.4K | 2.37% | 14.2K |
| Culture & Entertainment + Fashion & Style | 61 | 10.5K | 4.83% | 25.1K |
| Home & Living | 57 | 3.2K | 1.75% | 7.5K |
| Food & Drink + Home & Living | 55 | 1.8K | 2.86% | 7.3K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.