TikTok data benchmark
TikTok creator benchmarks: Canada beauty & personal care + fashion & style
Among 192 eligible public TikTok creator profiles in Canada tagged Beauty & Personal Care + Fashion & Style, the median profile has 19,650 followers, 1.50% engagement, and 12,347 average views.
n=192 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,633 | 19,650 | 63,750 |
| Engagement rate | 0.38% | 1.50% | 9.22% |
| Average views | 2,255 | 12,347 | 118,296 |
Other categories in Canada
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 136 | 14.2K | 0.97% | 5.3K |
| Fashion & Style + Shopping | 70 | 14.2K | 1.34% | Not available |
| Beauty & Personal Care + Home & Living | 67 | 15.9K | 1.18% | 9.5K |
| Culture & Entertainment + Fashion & Style | 53 | 25.8K | 2.75% | Not available |
| Beauty & Personal Care + Shopping | 52 | 21.7K | 0.70% | 6.4K |
| Fashion & Style + Home & Living | 45 | 18.8K | 2.00% | Not available |
| Fashion & Style | 32 | 17.5K | 1.97% | Not available |
| Beauty & Personal Care + Health & Wellness | 30 | 37K | 1.22% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.