TikTok data benchmark
TikTok creator benchmarks: Canada beauty & personal care + home & living
Among 67 eligible public TikTok creator profiles in Canada tagged Beauty & Personal Care + Home & Living, the median profile has 15,900 followers, 1.18% engagement, and 9,469 average views.
n=67 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,035 | 15,900 | 26,100 |
| Engagement rate | 0.32% | 1.18% | 4.14% |
| Average views | 2,197 | 9,469 | 52,322 |
Other categories in Canada
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 192 | 19.7K | 1.50% | 12.3K |
| Beauty & Personal Care | 136 | 14.2K | 0.97% | 5.3K |
| Fashion & Style + Shopping | 70 | 14.2K | 1.34% | Not available |
| Culture & Entertainment + Fashion & Style | 53 | 25.8K | 2.75% | Not available |
| Beauty & Personal Care + Shopping | 52 | 21.7K | 0.70% | 6.4K |
| Fashion & Style + Home & Living | 45 | 18.8K | 2.00% | Not available |
| Fashion & Style | 32 | 17.5K | 1.97% | Not available |
| Beauty & Personal Care + Health & Wellness | 30 | 37K | 1.22% | Not available |
Beauty & personal care + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,118 | 12.1K | 0.39% | 1.5K |
| United Kingdom | 221 | 12.5K | 1.10% | 3.2K |
| South Korea | 162 | 14.3K | 1.22% | 2.1K |
| Philippines | 162 | 13.5K | 0.46% | 1.6K |
| Malaysia | 116 | 11.5K | 0.43% | 3.1K |
| Indonesia | 111 | 10.8K | 1.53% | 10.1K |
| Nigeria | 70 | 10.4K | 1.32% | Not available |
| Thailand | 59 | 20.2K | 2.02% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.