TikTok data benchmark
TikTok creator benchmarks: Spain beauty & personal care
Among 80 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care, the median profile has 33,450 followers, 1.85% engagement, and 19,735 average views.
n=80 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,475 | 33,450 | 78,275 |
| Engagement rate | 0.21% | 1.85% | 25.71% |
| Average views | 1,430 | 19,735 | 132,099 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 20.1K | 1.38% | 8.4K |
| Fashion & Style + Shopping | 280 | 19.1K | 1.07% | 6.5K |
| Beauty & Personal Care + Shopping | 172 | 12.5K | 0.23% | 2.7K |
| Culture & Entertainment + Fashion & Style | 133 | 22.1K | 1.72% | 11.6K |
| Fashion & Style | 115 | 18.1K | 2.49% | Not available |
| Culture & Entertainment + Sports & Outdoors | 105 | 29.7K | 1.64% | 36.6K |
| Culture & Entertainment + Relationships & Family | 99 | 36.8K | 1.10% | Not available |
| Beauty & Personal Care + Health & Wellness | 93 | 19.3K | 0.13% | 7.5K |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.