TikTok data benchmark
TikTok creator benchmarks: Mexico beauty & personal care + culture & entertainment
Among 87 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 20,300 followers, 0.40% engagement, and 1,681 average views.
n=87 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,907 | 20,300 | 58,150 |
| Engagement rate | 0.14% | 0.40% | 2.16% |
| Average views | 500 | 1,681 | 19,556 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 418 | 20.2K | 0.65% | 3.6K |
| Fashion & Style + Shopping | 237 | 22.2K | 0.37% | 4K |
| Culture & Entertainment + Relationships & Family | 216 | 19.1K | 0.53% | 5.3K |
| Culture & Entertainment + Fashion & Style | 213 | 24.1K | 1.15% | 10.1K |
| Culture & Entertainment | 205 | 36.3K | 1.49% | 14.4K |
| Beauty & Personal Care + Shopping | 187 | 14.2K | 0.27% | 1.4K |
| Culture & Entertainment + Travel & Tourism | 140 | 15.4K | 0.80% | 6.6K |
| Culture & Entertainment + Sports & Outdoors | 123 | 31.5K | 1.76% | 34.4K |
Beauty & personal care + culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,897 | 16.2K | 0.31% | 2K |
| Philippines | 64 | 28.4K | 0.42% | Not available |
| Thailand | 57 | 36.3K | 5.70% | Not available |
| South Korea | 54 | 16.9K | 1.00% | 4.7K |
| Japan | 50 | 26.2K | 5.37% | Not available |
| France | 40 | 22.4K | 0.72% | Not available |
| Brazil | 37 | 9.8K | 1.78% | Not available |
| Spain | 37 | 45.1K | 0.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.