TikTok data benchmark
TikTok creator benchmarks: Philippines beauty & personal care + culture & entertainment
Among 64 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 28,400 followers and 0.42% engagement. Average views are not available for this group.
n=64 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,817 | 28,400 | 180,975 |
| Engagement rate | 0.12% | 0.42% | 15.46% |
| Average views | Not available | Not available | Not available |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 600 | 17.5K | 0.67% | 10.3K |
| Beauty & Personal Care | 492 | 13K | 0.45% | 2.1K |
| Culture & Entertainment + Fashion & Style | 245 | 36.8K | 1.77% | 43.6K |
| Culture & Entertainment | 223 | 11.6K | 1.07% | 176.6K |
| Fashion & Style + Shopping | 178 | 21.6K | 0.86% | 23.6K |
| Beauty & Personal Care + Shopping | 173 | 11.2K | 0.38% | 1.9K |
| Home & Living | 170 | 14.1K | 0.53% | Not available |
| Fashion & Style | 164 | 18.9K | 1.29% | 32.2K |
Beauty & personal care + culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,897 | 16.2K | 0.31% | 2K |
| Mexico | 87 | 20.3K | 0.40% | 1.7K |
| Thailand | 57 | 36.3K | 5.70% | Not available |
| South Korea | 54 | 16.9K | 1.00% | 4.7K |
| Japan | 50 | 26.2K | 5.37% | Not available |
| France | 40 | 22.4K | 0.72% | Not available |
| Brazil | 37 | 9.8K | 1.78% | Not available |
| Spain | 37 | 45.1K | 0.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.