TikTok data benchmark
Philippines Beauty & Personal Care + Culture & Entertainment TikTok creator benchmarks
Among 114 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 4,400 followers, 1.12% engagement, and 3,173 average views.
n=114 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,229 | 4,400 | 16,025 |
| Engagement rate | 0.33% | 1.12% | 3.90% |
| Average views | 423 | 3,173 | 76,417 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Beauty & Personal Care + Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,963 | 10.8K | 0.57% | 2K |
| Mexico | 96 | 11.6K | 0.96% | 10.7K |
| Japan | 59 | 12.7K | 4.30% | 62.2K |
| Indonesia | 56 | 2.3K | 2.28% | 9.5K |
| Thailand | 56 | 27.5K | 5.32% | 68.8K |
| Brazil | 51 | 6.4K | 1.82% | 2.9K |
| South Korea | 46 | 9K | 1.85% | 33.4K |
| Spain | 41 | 15.9K | 3.66% | 14.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.