TikTok data benchmark
TikTok creator benchmarks: Brazil beauty & personal care + culture & entertainment
Among 37 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 9,772 followers and 1.78% engagement. Average views are not available for this group.
n=37 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,194 | 9,772 | 33,500 |
| Engagement rate | 0.48% | 1.78% | 12.65% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Beauty & personal care + culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,897 | 16.2K | 0.31% | 2K |
| Mexico | 87 | 20.3K | 0.40% | 1.7K |
| Philippines | 64 | 28.4K | 0.42% | Not available |
| Thailand | 57 | 36.3K | 5.70% | Not available |
| South Korea | 54 | 16.9K | 1.00% | 4.7K |
| Japan | 50 | 26.2K | 5.37% | Not available |
| France | 40 | 22.4K | 0.72% | Not available |
| Spain | 37 | 45.1K | 0.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.