TikTok data benchmark
United States Beauty & Personal Care + Culture & Entertainment TikTok creator benchmarks
Among 1,963 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 10,800 followers, 0.57% engagement, and 1,988 average views.
n=1,963 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,280 | 10,800 | 29,400 |
| Engagement rate | 0.21% | 0.57% | 1.71% |
| Average views | 520 | 1,988 | 31,784 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Beauty & Personal Care + Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Philippines | 114 | 4.4K | 1.12% | 3.2K |
| Mexico | 96 | 11.6K | 0.96% | 10.7K |
| Japan | 59 | 12.7K | 4.30% | 62.2K |
| Indonesia | 56 | 2.3K | 2.28% | 9.5K |
| Thailand | 56 | 27.5K | 5.32% | 68.8K |
| Brazil | 51 | 6.4K | 1.82% | 2.9K |
| South Korea | 46 | 9K | 1.85% | 33.4K |
| Spain | 41 | 15.9K | 3.66% | 14.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.